What is email Marketing ?
Well, it would be a great shame if I didn’t provide information to newbies about one of the most popular ways of making money online, which is through Email Marketing. For a beginner’s information, email marketing is nothing but sending all kinds of information to your acquired customer list through regular emails using a software program called an Autoresponder.
The following is generally the sequence of action that takes place in email marketing.
You have chosen a popular niche and you have put up a website and filled it with content that people would be looking for.
On your website you will place an opt- in form to capture the visitor’s name and email address.
To entice the visitor to place his name and address on the opt-in form, you will offer a free gift such as an ebook, software, report, etc. pertaining to that niche or any other useful digital gift that the visitor would definitely like to receive.
When the visitor enters his name and email address and clicks the submit button on the opt-in form, this information is sent instantly to the autoresponder you have subscribed to and is placed on a list The software will then send the promised gift to the customer’s email address for download. You will also simultaneously receive an email to inform you about a new addition to your subscriber list.
Then it is up to you to main regular contact with this customer by sending him more free reports and ebooks. Once you feel that you have established a good relationship with the customer, you can start sending him information once in a way, about your affiliate products which offer good value for money. The product offered should be something you yourself would be prepared buy. When he buys the product, you receive your commission.
You can program the autoresponder to send the customer followup emails at intervals as desired by you
If you send too many offers too soon, there is every chance that he will get irritated and unsubscribe from your list. Because no likes to be forced into buying anything. While the above is just a general outline of what is email marketing, I have selected and placed for you below, some great videos which give comprehensive information on email marketing.
Now that you know what email marketing is all about, let’s have a look at Autoresponders which is a software that automates the emailing process for the internet marketer.
There are many autoresponders in the market, but as far as I know the most popular are Aweber, GetResponse and Mail Chimp. But, now there’s a new kid on the block and that is called Email Jeet. Regarding the cost for using this service, some have monthly payments, some are free to use up to a certain volume of emails and the third category will involve just an onetime payment.
At this point in time, the newbie doesn’t have to spend too much time on Email Marketing. He should instead, direct all his energy towards learning the basics of making money online. Anyway, since we are discussing autoresponders, there is no harm in watching a few videos about them.